True brightness,pure immersion

Sparkling brightness and deep blacks on this large Mini LED screen are powered by the Cognitive Processor XR™.

Learn about BRAVIA XR

Lifelike Contrast. Mini LED.

Depth and detail are extraordinary. XR Backlight Master Drive™ expertly controls our 4K Mini LED.

See all our XR Picture features

Cinematic. Synchronised.

Right and left frame tweeters reproduce sound from the screen, cinema-like. Powered by Cognitive Processor XR™, every sound is immersive.

See all our XR Sound features

Game time. Be invincible.

Our BRAVIA XR™ TVs capture the awesome graphics and soundscapes of today’s games. Want more? Pair with a PlayStation®️5 console for absolute immersion.

See all our Gaming features

Love entertainment.Love the planet.

Great pictures and sound should never compromise the environment. We work tirelessly to help reduce our impact on the planet.

See all our Eco features

Love entertainment.Love the planet.

Great pictures and sound should never compromise the environment. We work tirelessly to help reduce our impact on the planet.

See all our Eco features

Lifelike contrast with deep blacks and dramatic highlights

Dazzling peak brightness, deep blacks, natural mid tones. XR Backlight Master Drive™ controls thousands of ultra dense Mini LEDs with absolute precision and independence for ultimate contrast.

Extended colour volume, now see every shade and hue

Over a billion colours reproduced with the subtle differences seen in the real world. Powered by our Cognitive Processor XR™, XR Triluminos Pro™ with a wide colour spectrum delivers natural shades in every detail.

Everything upscaled close to 4K quality

Whatever the content or source, images are upscaled close to 4K. XR 4K Upscaling accesses a vast database to intelligently recreate lost texture and detail.

Less noise. Less blur. More clarity in every picture.

XR Clear Image reduces noise utlilising zone division and dynamic frame analysis, and minimises blur.

Intelligent motion processing for fast-moving, blur-free scenes

By analysing motion across several frames, Cognitive Processor XR™ with XR Motion Clarity™ ensures fast-moving sports and action-packed movies stay smooth, bright and clear.

Beautiful colours. Any angle. Any environment.

With X-Anti Reflection™, pictures are clearer with less reflection and glare. X-Wide Angle™ keeps pictures looking as beautiful from the sides as they do from the centre.

Synchronised. Maximised. Cinema-like sound.

The frame is the speaker. Hear sound straight from the screen, perfectly synchronised with action. Cognitive Processor XR™ turns any sound immersive with more precise sound position.

Sound and pictures, precisely aligned

With Acoustic Multi-Audio+™, it feels as though sound is coming from the right place in the scene, precisely matching visuals. Far more immersive than conventional TVs where sound comes from beneath the screen.

Frame Tweeter.Optimal sound position.

More expansive, more powerful, more spatial. Our Frame Tweeter vibrates the frame, projecting sound forwards. By evaluating the position of all speakers, sound is perfectly balanced.

All your entertainment upscaled to 3D surround sound

XR Surround virtually creates surround sound using just the TV speakers for 3D audio without in-ceiling or up-firing speakers. Our BRAVIA XR™ TVs are also compatible with Dolby Atmos®.

Clear Voice.Precise dialogue.

Voice Zoom 2™ detects voices, analyses them and improves their clarity. With enhanced filtering, ambient elements are suppressed so you can hear even faint TV dialogue clearly.

Acoustic Center Sync

With Acoustic Center Sync, you can turn both your compatible BRAVIA and the soundbar into a centre speaker. Precisely matching what you hear with what you see on your screen further immerses you in your home entertainment.

See our A7000 soundbar

Ready for 360 Spatial Sound Personalizer

Tailor your Dolby Atmos® experience by combining our SRS-NS7 wearable speaker with BRAVIA XR™ for spatial surround. With some Sony headphones, you can also get the simulated surround of 360 Spatial Sound.

See our NS7 speaker

Control your Sony Audio effortlessly

With an integrated UI, soundbar sound settings automatically appear on the BRAVIA Quick Settings menu. Easily control features such as sound field and volume using the TV remote, no need to switch to your audio remote.

Perfect for PlayStation®5

Perfect for PlayStation®5

Perfect for PlayStation®5

Perfect for PlayStation®5

Auto HDR Tone Mapping 

Auto HDR Tone Mapping instantly optimises HDR settings during your PS5™ initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colours.

Auto Genre Picture Mode

BRAVIA XR™ automatically switches into Game Mode with PS5™ to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.

One place for all your game settings

Never has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.

What you want to watch all in one place

Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.

Bring the cinematic experience home, enjoy movies included with BRAVIA™

Explore today's top movies, instantly. With BRAVIA CORE™, you can redeem up to 10 movies and stream for up to 24 months. Our exclusive movie content service with Pure Stream™ and IMAX® Enhanced delivers stunning visuals and expressive sound.

Discover BRAVIA CORE

Bring the cinematic experience home, enjoy movies included with BRAVIA™

Explore today's top movies, instantly. With BRAVIA CORE™, you can redeem up to 10 movies and stream for up to 24 months. Our exclusive movie content service with Pure Stream™ and IMAX® Enhanced delivers stunning visuals and expressive sound.

Discover BRAVIA CORE

Just use your voice to control your TV with help from Google

Your TV is more helpful than ever. Ask Google to find movies, stream apps, play music, and control the TV - all with your voice. Even get answers, control smart home devices, and more. Just say “Ok Google" to get started.

Do more on your TV with your voice with Google

Your TV is more helpful than ever. Ask Google to find movies, stream apps, play music, and control the TV - all with your voice. Even get answers, control smart home devices, and more. Just press the Google Assistant button on your remote to get started.

Just say what you want to see

Find favourites faster with voice search. Jump right to a show or movie just by saying it or try browsing with a voice search like “find action movies". Just say “Ok Google" to get started.

Say what you want to see

Find favourites faster with voice search. Jump right to a show or movie just by saying it or try browsing with a voice search like “find action movies". Press the voice button on your remote to get started.

Kids Profile

With Kids Profile, you call the shots. This special feature helps you guide children to age-appropriate content, in a space that’s all their own. Set kid-friendly filters for apps, movies and shows. Limit how long they can watch and easily set bedtimes.

Control your smart home with help from Google

Use your voice to create the perfect viewing environment. Control smart home devices throughout your home. Adjust room temperature, lighting, see who’s at the front door, and more.

Easy to wipe,always stays clean

Say goodbye to dirt and dust. With a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean. All buttons are specially coated with antibacterial material.

Easy to wipe,always stays clean

Say goodbye to dirt and dust. With a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean.

A handy way to control your TV

As easy as a flick of the fingers. Gesture Control enables you to change channels, adjust volume and more using simple gestures, no remote required.

Proximity Alert

Keep your kids a step back. Proximity Alert allows you to set a recommended viewing distance for your child and alerts them if they get too close to the TV.

Video chat on a bigger screen

Catch up with friends and family on a bigger screen when you pair your TV with BRAVIA CAM™.

Video chat on a bigger screen

Catch up with friends and family on a bigger screen when you pair your TV with BRAVIA CAM™.

All your eco in one place

The Eco Dashboard keeps all eco-related settings in one place, making it easy to change them individually or in one go.

Seamless Edge.Almost no bezel.

Designed virtually frameless, this TV focuses your eyes on what's important - the picture.

Prestige 3-way stand, stylish and versatile

A 3-way stand gives you the choice of a standard setting that focuses you on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.

Clutter-free from every angle

Cable holders keep wires neatly hidden so your television stays free of clutter and looks good from the front, sides and back. Even the areas you can’t see are neat and tidy.